Email
Marketing
Selected copy samples of automated flows to increase consumer engagement and product-specific emails to drive sales.
Promotional Collateral
A selection of digital and print flyer ads/banners, PR box material, and content for broadcast news and radio segments.
Editorial Booklets
Educational booklets that have been used to increase brand engagement & awareness through influencer PR and trade shows.
Website
Copy
Selected landing pages and microsites that showcase a mix of educational and promotional content.
Blogs & Articles
Links to published work on health & wellness, culture, environment, and social issues that I have ghostwritten or bylined.
Unpublished
Journalistic Stories
Selected features and news stories following CP style on the connection between climate change and the wellbeing of Canadians.