Email
Marketing

Selected copy samples of automated flows to increase consumer engagement and product-specific emails to drive sales.

Promotional Collateral

A selection of digital and print flyer ads/banners, PR box material, and content for broadcast news and radio segments.

Editorial Booklets

Educational booklets that have been used to increase brand engagement & awareness through influencer PR and trade shows.

Website
Copy

Selected landing pages and microsites that showcase a mix of educational and promotional content.

Blogs & Articles

Links to published work on health & wellness, culture, environment, and social issues that I have ghostwritten or bylined.

Unpublished
Journalistic Stories

Selected features and news stories following CP style on the connection between climate change and the wellbeing of Canadians.